Our Story

Our Story: From Gazebo to Landmark

Phoreal began ten years ago, serendipitously starting from a small gazebo.

It was there that founder Tom spotted a major gap in the market, leading him to establish Phoreal as the first Vietnamese street food concept in Southwest London. Tom is a fearless innovator: he didn't just bring known Vietnamese cuisine to the table; he completely reinvented it.

His ability was adapting those complex, authentic flavours to perfectly fit modern life. He created a model that is quick, efficient, and convenient, all while retaining the full, traditional flavour profile customers crave.

Phoreal Today: More Than Just Food

Since those early days, we've grown into a much-loved local landmark.

Nestled in Kingston’s historic Ancient Market, Phoreal isn't just a place to eat; it's a destination. We believe in bringing people together, offering a genuine escape from the ordinary with authentic flavours, the irresistible aroma of fresh ingredients, and the simple, profound joy of a truly nourishing meal.

Experience the warmth and tradition in every bite, and discover why Phoreal is more than just food – it's a connection.

A sub sandwich with beef, vegetables, cilantro, and sauce on a white plate with a side of dipping sauce.
Vietnamese spring rolls with shrimp and herbs, accompanied by dipping sauces, garnished with mint leaves on a wooden table.
A bowl of Vietnamese spring rolls with vegetables, herbs, and rice noodles, garnished with mint and sliced cucumbers, served on a banana leaf on a wooden surface.
Vietnamese pho soup with fresh herbs, sliced beef, bean sprouts, lime, and sliced red chili peppers, accompanied by side sauces.
Bowl of Vietnamese-style cold noodle salad with sliced grilled beef, shredded carrots, cucumber, lettuce, and fresh herbs.
Plate of spring rolls with dipping sauce in a bowl in the background
Bowl of grilled chicken with fresh vegetables and shredded carrots.
A bowl of Vietnamese pho with rice noodles, chicken, lime wedges, and herbs, placed on a gray surface with scattered spices, red chili peppers, cinnamon stick, star anise, and chopsticks.
Plate of grilled meat with sauce and herbs, garnished with sliced cucumbers, shredded carrots, and mint leaves, on a white rectangular dish with a green leaf background.